The Data Cooks

It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded. As consumers, we’re positively swimming in data; it’s everywhere from labels on food packaging design to World Health Organisation reports. As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams.

One of the best ways to get your message across is to use a visualization to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. And nowadays, there’s plenty of free graphic design software to help you do just that.

As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”